Delivering a new way of experiencing the Olympics and live sport online
For the past 18 months we have been working closely with the
BBC Olympic team. It is the aim of the BBC to deliver a new way of experiencing
the Olympics and live sport online.
The most in-depth
The BBC asked us to help them understand how best to deliver
such a large amount of information to their audience, including:
- Multiple channels of live events
- A catch-up service for all events
- Up to date news
- Information on all competing countries and
- Guides and live stats about events
- A comprehensive schedule of events
We combined various methodologies including, multiple lab
sessions across the UK, diary studies, in-home visits, accessibility testing
and phone interviews.
Delivering live and
catch-up coverage of all Olympic events
For the first time ever, the BBC will be broadcasting every
Olympic event live online. In order to achieve this, the team has developed a
new technology for delivering all of this video content, known as the
Intelligent Video Player (IVP).
As a result the BBC team needed to understand how their
audience would understand and react to this new service.
Over the course of 18 months we have delivered
multiple sets of findings, video evidence, presentations and actionable