Identifying opportunities for Virgin Atlantic’s in-flight entertainment systems
How does an 80 year old use a seat back, touch screen
Having led the way in the introduction of In-Flight
Entertainment (IFE) Systems, Virgin Atlantic wanted to explore future
opportunities for development to engage customers of all ages.
We conducted research into prototypes of a new IFE, employing
our Learning Lab methodology to simulate someone boarding a plane and using the
seat back controls, as they would naturally.
An important part of the testing was with family pairs
– parents and children – to capture the dynamics of the shared interaction.
Working closely with Virgin Atlantic and design
teams in London and Sydney, our clear communication led to fast design
iterations. The result was an engaging, complete entertainment experience that
excited young passengers, and was accessible to the older audience and