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Helping shape the future delivery of BBC programmes online

We’ve been involved in the iPlayer project from the very beginning. From early prototype trials in 2005, our research insights have fed into the iterative design process of this hugely popular service. We have carried out research on a variety of platforms for this project: desktop, mobile, various IPTV platforms and iOS.

Understanding diverse needs

In the early stages we ran ethnographic audience research that enabled the team to understand how peoples were consuming TV and Radio, and where the needs and opportunities were. Since then, we have run regular natural usability research and concept tests, to provide the BBC with real insight into how people are using the service and what they want from it.

Rapid, lively feedback

For each study, our findings have been quickly delivered to the core design and marketing teams, using a combination of detailed usability reporting and video-based audience insights. This has enabled the iPlayer team to resolve difficult design challenges and prioritise features and functions.


In just a few months after launch, BBC iPlayer became Europe’s leading VOD over IP service and its dominance is still growing.
We continue to work with the iPlayer team, helping them to shape the future delivery of BBC programmes.


Concept Labs
Future Labs
Learning Lab
Participatory Design
Natural Usability

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